Leadership in context 1 Essay Example | Topics and Well Written Essays - 1000 words

Administration in setting 1 - Essay Example Numerous occurrences happen in the board as a result of the misguided judgment which emerges between pioneers in the association where by they ought to comprehend that administration is doing things right while initiative is dong the correct things. Administration is fascinating in light of the fact that it doesn't just have a worry with the administration task, yet it likewise investigates sociological nature of humanity. Basic Analysis According to Burnes (2009) basic investigation of correspondence approaches applied in authoritative change influences the execution of hierarchical in the cutting edge society. This is on the grounds that the methodology associated with change assesses results to less consideration. Change in administration has consistently been a trademark in hierarchical life however a significant number of the individuals encourage that recurrence and extent are more noteworthy than at any other time. Today organizations face an expanded test of assets in rivalry in the business sectors for their sources of info. As indicated by Lewis (2011) association must take in to thought the main thrusts and limiting powers for change whereby the main thrusts must surpass the controlling powers. Notwithstanding the difficulties and elements, the business condition association must receive their moral practices and practices, all things considered, time and outside conditions. Basing contention with Conant and Ashby reasoning in usage hypothesis traces that the exploration plan in hierarchical changes towards possibility incorporates watching an authoritative change activity by utilizing an alternate procedure of models. Again it centers around distinguishing and diagnosing how and when to react to separate changes in an association. Consequently, ones model to fit in an association results to vital addressing in the examination plan by looking at the upsides of authoritative model wellness (Wagner 2012). As indicated by Burnes (2004), change has consi stently been a quality of hierarchical life, albeit many contend that recurrence and size of progress is presently more prominent than any time in recent memory. The ramifications of this announcement as for contemporary comprehension of the change procedure is that, the executives makes the arrangement of the individuals and innovation stream in an orderly manner in everyday life in this manner making the association innovation to run viably and proficiently. Essentially, as indicated by today’s life, change in initiative is substantially more corresponding to investing more energy so as to change the entire procedure of the executives in the association accordingly making it move quicker and all the more proficiently (Burnes 2009). Change initiative is progressively about the individuals, and their dynamic plans as per vision and crucial their venture exercises. Change in administration has capability of controlling things in an association; for instance, in today’s world, the discussions are consistently in favor of progress in the board subsequently the world doesn't do much about change in initiative since it is related with the ways on the best way to make things move in a methodical way. It perhaps frustrated by some the difficulties, however the truth of the matter is that there is no one who is impeccable in making the best decision, so it is clearly a serious deal in a large portion of the associations. The objective is frequently set to limit the interruptions and the effect of progress which concerns’ with the main thrusts and dreams in the association. Models of Planned Change The models have been profoundly

Isolation of Casein From Milk

In this trial, casein was segregated from milk by methods for isoelectric precipitation. A percent yield of 5% was acquired by the group.IntroductionMilk is a murky white or somewhat blue white fluid emitted by the mammary organs of female warm blooded animals, serving for the sustenance of their young. This fluid, as emitted by cows, goats or certain different creatures are utilized by people as food and as a wellspring of dairy items, for example, cheddar and spread. Milk structure varies generally among species. Variables causing these changes include: the kind of protein; the extent of protein, fat, and sugar; the degrees of different nutrients and minerals; and the size of the butterfat globules, and the quality of the curd. By and large, dairy animals milk contains 3.4% protein, 3.6% fat, and 4.6% lactose, 0.7% minerals and supplies 66 kcal of vitality for each 100 grams. Ox-like milk ordinarily contains 30-35 grams of protein for every liter. Of which, 80% is organized in case in micelles.Figure 1. Model of Casein SupramoleculeContaining a genuinely high number of proline buildups, which don't connect and no disulfide spans, casein has, accordingly, generally insignificant tertiary structure. It is nearly hydrophobic, coming about to its poor dissolvability in water. Demonstrating just constrained likeness with surfactant-type micellae it might be said that the hydrophilic parts live at the surface and are circular, casein is found in milk as a suspension of particles called â€Å"casein micelles.† On the other hand, the inside of a casein micelle is exceptionally hydrated. The caseins in the micelles are held together by calcium particles and hydrophobic interactions.Casein’s isolelectric point is 4.6. It has a negative. The isoelectric point (pI) is the pH of an answer at which the net essential charge of a protein gets zero. At an answer pH that is over the pI the outside of the protein is prevalently adversely charged and along these lin es like-charged particles will display frightful powers. Moreover, at an answer pH that is underneath the pI, the outside of the protein is overwhelmingly emphatically charged and repugnance between proteins happens. Nonetheless, at the pI the negative and positive charges drop, horrendous electrostatic powers are diminished and the fascination powers prevail. Theâ attraction powers will cause collection and precipitation. The pI of most proteins is in the pH scope of 4-6.Mineral acids, for example, hydrochloric and sulfuric corrosive are utilized as precipitants. The best detriment to isoelectric point precipitation is the irreversible denaturation brought about by the mineral acids. Consequently isoelectric point precipitation is frequently used to hasten contaminant proteins, instead of the objective protein. The precipitation of casein during cheesemaking, or during creation of sodium caseinate, is an isoelectric precipitation.tive charge in milk since milk’s pH is 6.6.1 Results and DiscssionCasein was disconnected from milk by methods for isoelectric precipitation. A percent yield of % was gotten by the gathering. Table 1 presents the information and results got from the examination which incorporates: (1) the heaviness of powdered milk, (2) the underlying pH, (3) the last pH, (4) the volume of the acidic corrosive utilized, (5) the heaviness of casein and (6) the percent yield. So as to process for the percent yield, the heaviness of the confined casein was separated by the heaviness of the powdered milk, and afterward increased by 100%.Table 1. Information and aftereffects of the investigation: Isolation of Casein from Milk. Before autoclaving, the disengage was a white-yellowish strong with smooth surface. Subsequent to autoclaving, it transformed into an earthy colored arrangement with dark accelerate. The filtrate was a yellowish arrangement. The general standard behind this test is that when casein is at its isoelectric point, it is for the most part at the pH where it is least solvent. Thus, casein accelerates at this pH. To clarify further, casein is available in milk as calcium salt, calcium caseinate. It is a blend of alpha, beta and kappa caseins to shape a group called micelle. These micelles were liable for the white hazy appearance of milk.The casein, as proteins, is comprised of a huge number of individual amino acids, every one of which may have a positive or a negative charge, contingent upon the pH of the [milk] framework. At some pH esteem, all the positive charges and all the negative charges on the [casein] protein will be in balance, with the goal that the net charge on the protein will be zero. That pH esteem is known as the isoelectric point (IEP) of the protein and is commonly the pH at which the protein is least dissolvable. For casein, the IEP is around 4.6 and it is the pH esteem at which corrosive casein is hastened. In milk, which has a pH of about 6.6, the casein micelles have a net negative ch arge and are very stable.During the expansion of corrosive to drain, the negative charges on the external surface of the micelle are killed (the phosphate bunches are protonated), and the impartial protein encourages. A similar guideline applies when milk is matured to curd. The lactic corrosive bacillus produces lactic corrosive as the major metabolic finished result of starch [lactose in milk] aging. The lactic corrosive creation brings down the pH of milk to the IEP of casein. At this pH, casein precipitates.2. Experimental5g of powdered non-fat dry milk was broken up in 20 mL warm refined water in a 100-mL measuring glass. The arrangement was warmed on a hot plate to 55 °C. The container was then expelled from the hot plate. The underlying pH of the milk arrangement was noted. An answer of 10% acidic corrosive was then included dropwise entire while being blended by a mixing bar. The corrosive arrangement was ceaselessly included until the pH arrived at 4.6. The volume of the acidic corrosive utilized was noted. The arrangement was left remaining until a huge indistinct mass was formed.The segregated casein was dried between channel papers. The casein was gauged and the percent yield was resolved. The secluded casein was then partitioned into two bits. One part was utilized for corrosive/base hydrolysis. The other part was put away in the cooler (to be described later utilizing different substance tests).

Symbiotic Ants and Aphids Have a Strong Relationship

Cooperative Ants and Aphids Have a Strong Relationship Ants and aphids share an all around archived harmonious relationship, which implies the two of them advantage commonly from their working relationship. Aphids produce a sweet nourishment for the ants, in return, ants care for and shield the aphids from predators and parasites. Aphids Produce a Sugary Meal Aphids are otherwise called plant lice, they are exceptionally little sap-sucking creepy crawlies that gather the sugar-rich liquids from have plants. Aphids are additionally the most despicable aspect of ranchers the entire world over. Aphids are known yield destroyers. The aphids must expend enormous amounts of a plant to increase satisfactory nourishment. The aphids at that point discharge similarly huge amounts of waste, called honeydew, which thus turns into a sugar-rich dinner for ants. Ants Turn Into Dairy Farmers As a great many people know, where there is sugar, there will undoubtedly be ants. A few ants are so ravenous for the aphid honeydew, that they will drain the aphids to cause them to discharge the sweet substance. The ants stroke the aphids with their reception apparatuses, invigorating them to discharge the honeydew. Some aphid species have lost the capacity to discharge wasteâ on their own and rely altogether upon guardian ants to drain them. Aphids in an Ants Care Aphid-grouping ants ensure aphids remain very much took care of and safe. At the point when the host plant is exhausted of supplements, the ants convey their aphids to another food source. In the event that savage creepy crawlies or parasites endeavor to hurt the aphids, the ants will safeguard them forcefully. A few ants even venture to such an extreme as to obliterate the eggs of known aphid predators like ladybugs. A few types of ants keep on thinking about aphids during winter. The ants convey the aphid eggs to their homes for the winter months. They store the valuable aphids where temperatures and stickiness are ideal, and move them varying when conditions in the home change. In spring, when the aphids incubate, the ants convey them to a host plant to take care of. An all around archived case of the remarkable mutualistic relationship of a corn root aphid, from the species Aphis middletonii,â and their guardian cornfield ants, Lasius. Corn root aphids, as their name recommends, live and feed on the underlying foundations of corn plants. Toward the finish of the developing season, the aphids store eggs in the dirt where the corn plants have wilted. The cornfield ants gather the aphid eggs and store them for the winter. Smartweed is a quickly developing weed that can develop in the spring in the cornfields. Cornfield ants convey the recently brought forth aphids to the field and store them on the transitory host smartweed plants so they can start taking care of. When the corn plants are developing, the ants move their honeydew-delivering accomplices to the corn plants, their favored host plant. Ants Enslave Aphids While it shows up the ants are liberal overseers of aphids, ants are increasingly worried about keeping up their consistent honeydew source than everything else. Aphids are quite often wingless, however certain natural conditions will trigger them to create wings. On the off chance that the aphid populace turns out to be excessively thick, or food sources decay, aphids can develop wings to travel to another area. Ants, be that as it may, don't approve of losing their food source. Ants can keep aphids from scattering. Ants have been watched tearing the wings from aphids before they can get airborne. Additionally, an ongoing report has indicated that ants can utilize semiochemicals to prevent the aphids from creating wings and to block their capacity to leave. Assets and Further Reading Cranshaw, Whitney, and Richard Redak. Bugs Rule!: An Introduction to the World of Insects. Princeton University, 2013.

Family Means Free Essays

When asked â€Å"what does family mean? † I consequently think about the legitimate definition. The lawful meaning of family is a gathering of people comprising of guardians, kin, kids, and different family members, who have ties of blood, marriage, or selection. Since the lawful definition is off the beaten path, we can get to my definition. We will compose a custom article test on Family Means or on the other hand any comparative theme just for you Request Now Family otherwise called kinfolk, society, faction, family members, or tradition, to me is somewhat unique in relation to the lawful definition. Family to me is a gathering of individuals who love you unwittingly yet at the same time genuinely. Family is the place you can act naturally and for me that is likely one of the defining moments among family and dear companionship. To others family may be the gathering of individuals that you recount to exhausting stories to on the grounds that you realize that paying little heed to anything they are as yet your family. There are times I think that its difficult to rest around evening time and I message my cousin Lindsey and regardless of what occurs, I can inform her concerning it and she doesn’t express anything to anyone. There was one time when I thought I was bombing a class since, this year particularly, I have a feeling that i’m loosen a tad. So I informed Lindsey concerning it and she said â€Å"stop messing around and study since I realize your grandmother doesn't play. † Just that one line sort of put everything in context on the grounds that my grandmother, regardless of how pleasant she may appear, she truly doesn’t play with regards to evaluations and her family. Family in short can make somebody a piece of an option that could be greater than themselves. Family is the single word that can cause somebody to return some place they truly didn’t need to ever return to. Some relatives make you distraught, furious, resentful, disappointed. Some make you need to consider them each name in the book, and by book I don’t mean the Bible. Be that as it may, simultaneously yourâ family is simply the main thing you can discover trusting in, and crying to, and cherishing like never before. So with regards to family nobody should feel like they must have some sort of gatekeeper up on the grounds that these are the individuals that should mind the most. Everyone’s meaning of family or kinfolk is extraordinary in any case, to me that is the thing that it ought to be. What’s your definition? Instructions to refer to Family Means, Essays

Delta air lines Case Study Example | Topics and Well Written Essays - 2750 words

Delta carriers - Case Study Example Three of the most significant variables are development, quality and stock decrease. Basic beliefs include: security, high assistance quality and client needs and needs. So as to improve coordinations, the organization is planned to focus on working with different transporters which permit it to include bigger requests. Objectives and targets are meant to improve its present situation available and increment gainfulness. A continuum of asset maintainability is to make assets and capacities portrayed by their strength and imitability. Monetary objective is to expand deals and liquidity of business. The approach of wellbeing received via aircrafts will be the fundamental vital models throughout the following years (Delta Airline News, 2006; Dove-Morse, 2004). Control of loan costs impacts the degree of purchaser credit and thus the size of a person's spending plan, as will levels of tax collection. During times of high swelling the administration should well acquaint measures with control costs on flights. The principle factor is that carrier industry works on the global field and a significant impact on cost is the money conversion scale which changes as per the condition of the economy. Expanding taxes and amounts power bearers to discover better approaches to lessen transportation costs which lowing nature of their administration. With overall revenues crumbling, contenders are attempting to change. Joblessness rate is high in aircraft industry: roughly 7,4%. During the time of downturn joblessness rate was multiplied lessening purchasing limit of potential market (Delta Air Lines.2006). Innovative powers produce critical thinking developments. Aircraft target is on normal as subject to solid data innovation as some other organizations. Enhancements in freight ships and taking care of gear, expanding containerization, uses of IT to planning and controlling shipments and to customs methodology, new fields, and a large group of other mechanical advances and developments have diminished the expenses of administrations and data. Then again, carrier innovation cost is one of the most elevated among different businesses. The way of life and structure of Apple create after some time and in light of a perplexing arrangement of variables. Today, client care in aircrafts depends on notoriety and dependability and this no less obvious in the new types of framework administration. In fields, for example, bundle conveyance and cash the board, customers are looking for signs that their dangers will be limited or dispensed with. For these sorts of purchaser acts, client care assumes a basic job in mitigating the feelings of dread of shoppers by anticipating a picture of reliability and aptitude. Delta Airlines has contenders, however they don't affect the organization's income. The nearness of substitute administrations like trains, ships or vehicles transportation can bring down assistance allure and benefit just as the value levels. The occasions of 11/09 and late crashes of Boeing planes happened these years decrease the engaging quality of carrier industry. The organization has lost some $6.1 billion since the beginning of 2001 from its carrier activities, as indicated by First Call, which tracks corporate earnings(Isidore, 2005). Numerous potential travelers want to utilize elective vehicle regardless of whether it requires some investment to arrive at the spot of goal. For this situation, the dealing intensity of clients is significant. Notwithstanding the way that

55 Research Paper Topics to Jumpstart Your Writing

55 Research Paper Topics to Jumpstart Your Writing The research paper is one of the most tried and true assignments in high school or college. Its your teachers opportunity to see how well you can research, convey, and organize that research, and assemble everything into one five-paragraph (or maybe 15-page) paper.Before you get started on your paper, youll need to have a comprehensive understanding of what your teacher expects out of your completed assignment, as well as a really great topic that you can spend a lot of time researching. However, with several classes filled with many students, your teachers have likely seen the same topics over and over (and over) again. Here are some research paper topics that are guaranteed to keep your interest (and theirs). Borrow one of these ideas or get inspiration from this list, which is broken down by subject category.Social issues research paper topicsSocial issues are always going to exist, unfortunately. But the more we learn about what they are, how we can solve them, and how to prevent them, the better off well be. Here are a few social issues topics to think about and to do research on.Many children are diagnosed with ADD or ADHD and are subsequently put on medication, but some advocate that children are overly medicated and that we should instead have more patience for those who cant sit still or have minor behavioral issues. How should this issue be approached?The homeless population in the United States is more than 1.5 million people. What are the conditions that lead to someones being homeless? Are there ways to combat it?Girls who have been in the foster care system are more likely to be human trafficked. Why is this? What can be done?Someone who grows up in poverty is more likely to live in poverty all their life. Why is that? How can someone escape poverty?Opioid addiction is a huge issue in the United States right now. What led to the widespread abuse of opioid drugs? What is being done to solve this problem?Sexual assault is a hot button issue on colle ge campuses. How widespread is sexual assault on college campuses and what is being done to stop it?Each year, 1.2 million students drop out of high school. What is causing them to drop out? What can be done to combat the dropout rate?Many terminally-ill patients in America are advocating for assisted suicide. What countries already allow this, and what are the pros and the cons?Performance artists in public places such as beach boardwalks have their activities regulated by some local governments. Why is this? What are the pros and the cons?TV shows such as Hoarders have shed light on people who collect tremendous amounts of items, trash, and/or animals in their house. How are these people being helped? What causes hoarding problems?Political research paper topicsThe events in politics may always be changing, but the nature of politics remains the same. Theres always a lot to discuss and a lot to learn, making for a very interesting research topic for your paper. Here are a few idea s to get you thinking.North Korea has recently ramped up its nuclear program. What are some ramifications of this?There has been a large political divide in the country for the past few years. What factors led to the large division?What is the AHCA? How is it different from the ACA?The U.S. recently pulled out of the Paris Climate Agreement. What is the Paris Climate Agreement and what is Americas history of involvement with it?Confederate monuments are being torn down after the events in Charlottesville. Write about the history of one confederate monument thats been torn down. When was it built? What were the circumstances of it being constructed?Some feel that religious liberties have been threatened in the United States for several years. Why do they feel this way? What is the history of religious liberties in this country?Much of the news in the last couple of years has been the rise of populism. What is the definition of populism? How does it affect the political climate?Many p arents are choosing not to vaccinate their children because they have read that there is a link between vaccines and autism. Should parents have to vaccinate their children to guarantee herd immunity for all children? Even though the evidence points out that vaccines do not cause autism, why do parents still insist? How have certain celebrities contributed to this issue by being vocal on this topic?Many people in Middle America dont feel that their viewpoints are adequately expressed in the national media. Why do they feel this way? How does this affect national discourse?Historical research paper topicsMany of us learn a lot about the Revolutionary War or the Civil War in our classrooms, but often theres not enough time to explore everything that you might be interested in. Here are a few off-the-beaten-path research paper topics that will be sure to capture your attention as well as your instructors.What caused the market crash of 2008? How are we still recovering?There were sever al all black towns in the United States in the early 20th century. What led to the establishment of these cities?Who were the Freedom Riders?What were the Tulsa Race Riots?What was Female Hysteria in the Victorian era?There are a lot of conspiracy theories surrounding Kennedys assassination. Research about one in depth and discuss how the theory came about.What was the Korean War over? How does it affect society today?What was the Vietnam War over? How does it affect society today?What was the Space Race? Who were the major players and why did it matter so much who got to the moon first?Why did a lot of protesters and hippies gather at Haight-Ashbury in the 1960s? Write about the history of this notable neighborhood in San Francisco.What were Jim Crow laws? How do they still affect society today?When was Affirmative Action enacted? How does it still affect society today?What was the Reconstructive era? How does it still affect the South today?What was Watergate? Who were the major p layers and what was the result? How did it affect the country?What was the Equal Rights Amendment? Why was it not ratified?What was Prohibition? What were the circumstances and why did it finally end?Who was the first woman to hold political office in the United States?Eleanor Roosevelt was a very notable First Lady. Who was she and why was she so important?What was the case Loving v. Virginia? Who did it involve and what was it about?Environmental research paper topicsThere are many things to learn and research on about the world around us. Whether its how we can combat climate change or research alternative fuels, its important to know the answers for a healthy global environment for our future children and grandchildren. Here are a few ideas for environmental research paper topics.What is global warming? What can we do to minimize the effects of it?Some people say that certain global warming studies are funded by industries that have a vested interest in the issue, such as solar energy companies. How are they funded and conducted? Should the research be conducted by impartial parties?The polar ice caps are melting. What does this mean for our environment?There are many endangered species throughout the world. Pick one to write about and write about conservation efforts being made.What are alternative fuels? Should we use them or not? Write about the pros and the cons.What are some ways you could individually reduce your carbon footprint?What countries are leading the globe on combating climate change? What steps are they taking to lead the way?What is deforestation and how does it affect the environment?Many coral reefs are disappearing. Why is that and what kind of actions are scientists taking?What are sinkholes? Why do they occur?Film, literature, and art research paper topicsFilm, literature, and art are part of what defines a culture. Its not surprising then that there is much to explore when you are thinking about these topics. Here are a few interest ing paper topics that pertain to film, literature, and art.Look at a list of classic films. Pick one and write about why it was so influential.In the year 2017 its still quite rare to find a female film director. Pick a favorite female film director and discuss what unique perspectives she adds to film and culture.Theres more of a push to ignore the traditional canon of literature because it features a lot of white, male writers. What do this mean and what do you think of it?Female artists are highly underrepresented in art museums throughout the world. Is it just that there arent many female artists traditionally? What are some efforts being made to include more female artists?Some people feel that Hollywood is hypocritical in embracing director Roman Polanski. What makes them feel this way? What events made him a controversial figure?Read a banned book and research on why the book was banned. What were the circumstances?They say poetry is a dying art. What do you think? Is poetry still alive and well?After youve chosen a topic, be sure to get a second opinionChoosing an interesting research paper topic is often half the battle. Once you get a topic nailed down that youre really fascinated by, its a lot easier to research and write about it.After youve written all of the content of your research paper, its always important to get someone to look over your paper and ensure that its error-free and makes sense to the reader. If you have any questions, be sure to reach out to your instructor or a parent for advice. Finally, if you want to ensure that your paper doesnt contain any spelling or grammar mistakes, you should consider hiring a professional editor such as one from ServiceScape to take a look at your paper. A professional can help you spot an error that you may have missed and help you achieve clean, easy-to-read copy that is guaranteed to impress.

About danone uk limited - Free Essay Example

EXECUTIVE SUMMARY Activia and Actimel are the two probiotic yoghurt brands that are currently being marketed by Danone in the UK. The current market strategy for these products is that they are healthy food and part of a healthy lifestyle. Some modifications were made in the currents marketing strategy, which include modifying the current target market for both brands. These brands have the potential to make Danone UK Limited the market leader in the United Kingdom. 1. DANONE: THE PROBIOTIC BRANDS; THE PRESENT AND THE FUTURE. Danone UK limited, is a UK based subsidiary of the French company group Danone, which has its organizational headquarters situated in France. Danone UK is into the production and marketing of dairy products and water. Most of group Danone brands are household names in the United Kingdom and internationally, and they include the probiotic dairy brands; Activia and Actimel (DATAMONITOR, 2009). The dairy division of the Danone group, is a leader in the production of dairy products worldwide, and presently holds about 22% of the dairy products global market share (DATAMONITOR, 2009). Group Danone has different subsidiaries in varying countries and each brand has a unique attribute and name that appeals to the region or country where they are marketed. 1.1. SWOT ANALYSIS The strength, weakness, opportunities and threats that are currently influencing Danone UK are highlighted in the table below. Table: 1 STRENGTHS * Health conscious company * Innovative Products and marketing * Customer oriented Research focused WEAKNESS * Lack of long term planning * uncorroborated claims OPPORTUNITIES * Health consciousness among populace * Growth in awareness on digestive health Probiotic bacteria awareness THREATS * New entrants * Increased competition * Stores own brand * Increase in cost of milk and production * Consumer unawareness on benefits of good bacteria * Government regulation on health claim of probiotic brands 1.2. PEST ANALYSIS GRID The grid below highlights some of the factors that affect the market presently and therefore gives an idea on the way forward in the present market environment. Table 2: POLITICAL ECONOMIC SOCIAL TECHNOLOGY Government debt Recession Unemployment Trends in Research Government policy Research sponsorship Advert withdrawal E-commerce Cold weather New technology Migration 2. MARKET ANALYSIS: UK YOGHURT MARKET The UK yoghurt market comprises of the spoonable yoghurts (pots), drinkable yoghurt (drinks) and tube yoghurts. (Mintel Oxygen, 2009) The market share value of the drinking yoghurt has seen a decrease in recent years as more people turn to more healthy option of yoghurt products that more often come in pots and tubes; the tube yoghurt is more attractive for children as parents can pack it into lunch boxes for them, thus this area has also seen a significant growth in recent years. The pots yoghurt market saw an increase in sales as they offer fewer calories and some come with health claims that lead to an increase in sales, the most active category in recent time has been the probiotic or healthy yoghurt category (spoonable) (Euromonitor,2009). Development of new products and increase in sales in some categories of the yoghurt market have mostly been due to health issues, as the behaviour of consumers suggest that they prefer a healthy lifestyle and also love to indulge, thus the development of new products that offer both a healthy and indulgence option. This trend has lead to the improvement in performance of the yoghurt market generally, in comparison to other desert options. The yogurt and Fromage Frais (pots and tubes) currently hold about 15.60% of the dairy market share in the UK (Data Monitor, 2009). The pots and tubes are the best performers in the market, and they hold about 85% of the market share, while the drinking yoghurt has been largely affected by competition from other markets that offer or claim to offer a more healthy option in form of drinks e.g. smoothies and fruits juices (or soft drinks). 2.1. MARKET SEGMENTATION Majority of the market share for 2008 as seen above was held by top manufacturers which include Muller, Danone and Yoplait. Supermarkets own brands are gradually gaining a large percent of the market share, with other brands constituting about 27% of the total market share. The probiotic yoghurt brands of Danone UK are doing well in the market currently, and account for about 19% of the UK yoghurt market share. 2.2 COMPETITOR ANALYSIS Muller dairy UK is Danone UK main competitor and the current market leader. Muller has being the market leader for a while and they function across the entire yoghurt category. Some of the Muller brands are not doing so well in the market, with some consumers perceiving it as too sweet and unhealthy, but with recent brand repositioning, re-launches and new products introduced in the market they are able to continually hold onto the number one spot. Weakness: The major weakness of the Muller brands is that consumers still perceive them as unhealthy, as they usually have high sugar content (Mintel Oxygen, 2009). 2.3 COMPETITIVE ADVANTAGE: Danone Has exclusive patent on the friendly bacteria (Lactobacilli casei Imunitass) used in addition with other bacteria in Actimel. All probiotic brands by Danone are considered healthy, hence the first choice for consumers who prefer a healthy way of life. 3. BRAND POSITIONING Probiotic yoghurts contain live bacteria that positively aid the consumers digestive system by improving microbial balance in the intestine. The probiotic brands Actimel and Activia are in the spoonable (Activia), drinking (Actimel) and the healthy option categories. In comparison, some major competing brands are perceived as unhealthy with great taste and very sweet e.g. Muller brands are perceived as unhealthy due to the sweet taste and the fact that the brands are positioned as all day snacks (Euromonitor , 2009). PERCEPTUAL MAP Healthy Actimel Activia Muller Vitality Poor taste Great taste Muller Light Unhealthy 3.1 ACTIVIA Activia is in the class of spoonable yoghurt (pots), and is in the healthy brand category. It contains the probiotic bacterium (friendly bacteria) that helps in improving the functions of the digestive system. Activia comes in fat free and low calorie flavours that consumers see as a great benefit; thus Activia has seen a rapid increase in market share since its launch in 2002, and it is one of the best performers in its category due to innovation which comprises health benefit and indulgence (Mintel Oxygen, 2009). It has a wide range of flavour in packs of four and eight pots and recently it has been proposed to introduce single pots for people with a busy lifestyle or people on the go. 3.2 ACTIMEL This is in the drinking yoghurt category, and contains the probiotic bacteria L.casei Imunitass; its main function is boosting and providing support for the immune system. Actimel has 13 different varieties, and 4 have zero percent fat content. Actimel aids the bodys immune system by fighting off germs when consumed on a daily or regular basis (Danone, 2009). 3.3 BRAND PERSONALITY GRID The consumer perception of Activia and Actimel are highlighted in the personality grid below (Table 3 and 4). ACTIVIA PERSONALITY VALUE BENEFIT ATTRIBUTE Physically fit Quintessential Indulging Wide variety range Healthy Innovative Convenient Handy Delightful Trustworthy Rich taste Relieves bloating Reliable Variety ACTIMEL PERSONALITY VALUE BENEFIT ATTRIBUTE Healthy Nutritious Boost immunity Wide product range Tasty Trusted Rejuvenation Different flavours Immunity Reliable 4. TARGET MARKET AND STRATEGY: THE PRESENT AND THE FUTURE Target Market Activia Women ACTIMEL Senior citizens Adults Rest of population 4.1 MARKETING STRATEGY (PRESENT SITUATION): The Probiotic brands are currently marketed as health beneficial products, with the emphasis on good bacteria, and the need to see the brands as part of a healthy way of life and not just as a snack. 4.2 ACTIVIA The current marketing strategy for Activia focuses solely on women and it was put in place in response to consumer demand for healthy products. Activia is positioned as an indulgent healthy food that helps women in reducing the feeling of being bloated especially after meals, and also aids in regulating the function of the digestive system. In a recent advert a woman is seen feeling more physically fit and flexible after having a pot of Activia. An interactive website has also been set up for Activia and the content is specifically for women as it gives them health tips and encourages them to share their story on the benefits of Activia. The website has a health based outlook that further reinforces the fact that Activia is a healthy brand. (Danone , 2009) Adults on the go are gradually being included in the current strategy, with the plan to introduce single pots of Activia (Mintel Oxygen, 2009). 4.2.1 DRAWBACK This strategy targets only the women in the population, and in some ways most women in a particular age demographic i.e. 25 and above. Although this strategy has been successful so far; what steps can be taken to prevent the present segment of consumers from shifting loyalty to a brand that is healthy, of good quality and is priced lower. What can be done to increase the present target market, as large segments of the population which include children, active adults and the elderly have not been included in this strategy. 4.2.2 MODIFICATION As manager of the probiotic brands of Danone UK Ltd, I will increase the target market to include families and the elderly. The family market will include children and men, while the elderly include men and women from age 55 and upwards. This segment of the population (55+) is going to see a rapid increase in sales and market share in the future as the population ages, and with the right marketing mix of price, distribution and place, this target segment offers great potential of growth for the future of the market (Mintel Oxygen, 2009). The family segment will come with a rebranding option that will target the women who have families. As women do most of the household shopping, when they buy Activia for themselves, they will have no option but to buy for their families. More flavours and packaging should be introduced to appeal to children and their parents. The current marketing strategy for the women consumers also have to be continued and improved to make the customers remain even when offered cheaper varieties, and to do this, loyalty programmes have to be introduced i.e. where consumers gain points for each pack of Activia bought. Although this might seem expensive for the company at the start of the program, as it has to be in conjunction with supermarkets, but in the long run it will be advantageous as we would have gained a loyal customer base. The present website also has to be improved to include healthy recipes tips as women love to cook healthy for their families. An interactive educational website should be introduced for children; activities on the website can include opportunity for children to pick their favourite Activia flavours, competitions that will include one where kids get the opportunity to mix different fruity flavours and submit their entries online, with opportunities to win prices. When children are loyal to their favourite brand (Activia) parents will have no choice but to also become loyal, in that way we also get families to be consumers of the Activia brand. Thus our market share will see an increase that will come from this segment of the population. 4.5 ACTIMEL The current marketing strategy for Actimel is capitalising on the immune system boosting characteristic of the probiotic bacteria in the drink and also the claim that it improves the body capacity to combat stress for people with busy lifestyles, through the action of the bacteria in the gut. In recent times, the company has also aimed to encourage the use of Actimel by patients in the hospital as a recent study shows that Actimel has the capacity to aid patients fight off infections. Advertising and promotional activities by Danone on Actimel has helped to boost the image of this brand by placing it as a brand that supports active lifestyles and is also healthy. 4.5.1 DRAWBACK An advert for Actimel was recently banned by the Advertising Standards Authority (ASA), that the claims made by Danone on Actimel (that it boosts the natural defence of children) were not supported by sound scientific evidence (BBC, 2009); a few consumers will brand Actimel as untrustworthy. To restore the image of Actimel, scientific evidence that proves that it helps boost the natural defence of children has to be peer reviewed before publishing. Although some health professionals have said it improves immunity, this has to be reinforced so the customers can have trust in the brand. The target population for Actimel has to re-defined, as it is currently vague (covers the whole segment of the population). 4.5.2 MODIFICATION The target market for Actimel has to be clearly defined, as it seems to target all the members of the population at the moment. The population has to be segmented, and each segment given a definite strategy and marketing plan that is specific for it. The proposed target market will be segmented as shown in fig 4. There is a lot of potential in targeting the elderly and hospital patients, as they need things to help boost their immunity, and Actimel can perform that function, hence there is an opportunity of growth here. The current market strategy of positioning Actimel as a healthy lifestyle choice is great, and will work well with all segments of the population especially the adults with an active way of life. The brand should be repositioned in the children segment, as the problem with the advert can affect sales that are generated. Thus positioning it as a healthy option for children, that offers the benefit of friendly bacteria, with proven scientific studies will enable Actimel regain the trust of consumers from this segment of the population. 5. CONCLUSION Actimel and Activia have been doing well so far in the UK market, and have the potential to do better in the future. The current marketing strategies for these two brands need to be improved on. The segmenting of the target population for Actimel will give a clearer view of the market strategy put in place to enable it gain more market shares from competitors like yakult and Muller vitality. The target market for Activia will need to be expanded in order to enable Activia gain market shares in the mainstream yoghurt market. It is perceived as a healthy brand, thus it has the potential to get more market share if the target population is increased. In the future the customer base of Activia and Actimel will remain loyal as loyalty schemes will be introduced to enable them stay faithful to the brand as long as the option of indulgence and healthy living at the right price is offered. New flavours that will keep consumers interested and innovative products will definitely make and keep Danone as a leader in the UK yoghurt market. References BBC. (2009, October). Healthy yoghurt advert banned. Retrieved December 1, 2009, from News Website: https://news.bbc.co.uk/1/hi/uk/8305918.stm Danone . (2009). Danone Activia. Retrieved December 29, 2009, from Your digestive health matters website: https://www.danoneactivia.co.uk/ Danone. (2009). Actimel L.casei Imunitass. Retrieved November 30, 2009, from How Actimel Can Help You: https://www.actimel.co.uk/Benefits/Default.aspx Danone UK Ltd. (2008). Danone. Retrieved November 30, 2009, from About Danone Mission Website: https://www.danone.co.uk/mission.htm DATAMONITOR. (2009). GROUPE DANONE. London: Datamonitor. Euromonitor . (2009). Yoghurt United Kingdom. London: Euromonitor International. Mintel Oxygen. (2009, May). Yogurt UK May 2009. Retrieved November 27, 2009, from Market Share and Product Positioning website: https://academic.mintel.com/sinatra/oxygen_academic/search_results/show/display/id=393957/display/id=460332#hit1 Mintel Oxygen. (2009, May). Yogurt UK May 2009. Retrieved November 27, 2009, from Segment performance website: https://academic.mintel.com/sinatra/oxygen_academic/search_results/show/display/id=393957/display/id=460332?select_section=460331 Mintel Oxygen. (2009, May). Yogurt UK May 2009. Retrieved November 28, 2009, from Table of content website: https://academic.mintel.com/sinatra/oxygen_academic/search_results/show/display/id=393957/display/id=460331?select_section=460345

The Star by H.G. Wells Free Essay Example, 1250 words

According to Martian astronomers, the Earth s survival was a real miracle despite the huge havoc that has been brought to its surface (Wells). The star did much hard to the planet and the humanity: Extensive areas of Greenland lost its ice cover and turned green and favorable for inhabiting, the Earth s climate has greatly changed and now people have to settle close to poles where it is much warmer than in other regions. The author underlines that these significant and terrible changes which caused millions of deaths all around the world, were just a small and minor event for the Universe where thousands of planets and stars perish every day Which only shows how small the vastest of human catastrophes may seem, at a distance of a few million miles (Wells). Another strong idea placed in the center of this story is non-divine nature of the universe in general and our planet in particular. The author vividly shows that all the events occurring in the world whether it is the death of a civilization or some minor accidents can be scientifically grounded and explained, and which is more, they can be predicted based on bold calculations and analysis. We will write a custom essay sample on The Star by H.G. Wells or any topic specifically for you Only $17.96 $11.86/page There is nothing ready-made in the world everything depends on people. The science puts the responsibility on every individual it is he or she who is responsible for own life. And with this message Wells says that we must live our lives in such a way so that in the event the Earth and the humanity perish no one in the whole Universe could say that Man has lived in vain.

102 Minutes by Mary Whitfill - Free Essay Example

Sample details Pages: 3 Words: 877 Downloads: 10 Date added: 2017/09/17 Category Literature Essay Type Narrative essay Did you like this example? 102 Minutes: The Untold Story of the Fight to Survive Inside the Twin Towers The Twin Towers stood tall in Lower Manhattan as a symbol of urban renewal for 30 years until an event brought them, and 2,749 innocent victims (xxiv), to the ground. The 2001 terrorist attacks struck fear into the bones of Americans and brought the country into is first war since Vietnam in 1975. 102 Minutes: The Untold Story of the Fight to Survive Inside the Twin Towers tells the ghost stories of those who lost lives in the towers that day due to lack of appropriate response before the South Tower was struck. Through the stories of thousands of victims and survivors of the September 11 attacks and the structure of the novel, Flynn and Dwyer told the world of the disturbing number of people who were effected and the lack of communication and information being passed between emergency personnel, those who were experiencing attacks and those who had yet to fall prey to the crashes. From the beg inning of the novel, Flynn and Dwyer use the stories of those affected by the crash to paint a picture of the destruction and the lack of communication that occurred between the victims and the emergency officers. The most insightful of the examples and stories used are the snippets of actual conversations that occurred after the North Tower had been struck, and before the South was hit. The authors are able to communicate how uninformed everybody was and that nobody had a â€Å"clear understanding of what was happening† (27) which was arguably why so many lives were unnecessarily lost. Even during the small windows of opportunity that were presented, those who knew what was going on failed to quickly pass the information on to those whose lives could have been saved, something that Flynn and Dwyer use to point out the incompetence of emergency professionals. The authors emphasize the lack of knowledge passing from the help desk operators to the people of the South towe r by using evidence from contradicting conversations where one of the emergency personnel would tell a caller to â€Å"wait there until further notice† (70) and â€Å"just stay put† (71) while another would have directed people to â€Å"get everybody out† (70). Many lives were lost due to this lack of organized evacuation, such as Stanley Praimnath who â€Å"made his way down to the lobby of the south tower less that ten minutes after the first plane’s impact but he was told to return to his office. He watched from a window on the 81st floor as United Airlines Flight 175 streaked across the harbor toward his building† (photo excerpt ). Flynn and Dwyer use the structure of the novel to point out the panic and mass chaos could flow from one person to another in such as situation as the September 11 attacks. All of the individual stories are meshed into one by the lack of standard transitions between each narrative. Through the continuity of the wo rks, the authors emphasize that â€Å"no single voice can describe scenes that that unfolded at terrible velocities in so many places† (xxi). By allowing the characters to flow as one, there is a single story in which many are affected instead of many stories connected by one common thread. By choosing to structure the novel in this way, the authors are able to show how even though each person once led lives completely separate of one another, â€Å"spread across more than 220 vertical acres [and] 110 floors per tower† (3) , they will now forever be connected. This since of unity can be seen not only in the structuring of the novel, but by the stories the authors chose to use. These people, most of them strangers began to rely on each other for support and survival. When the people were forced to leap from a burning building, the authors focused on the â€Å"man and woman [who leaped] together† (137) and pointed out that one man had â€Å"his other arm ar ound a woman, to keep her from tumbling to the ground† (137). The structure of the novel allows the reader, an outsider, a chance to see how a group of strangers were forced to become much more in the hope for survival and just how many people were affected. Although 2,794 people lost their lives on September 11, 2001, 495 million people had their worlds turned upside down. Clearly, Flynn and Dwyer were correct about the lack of communication occurring between all involved in the attacks nearly nine years ago. Through their large amount of research and firsthand material, they were able to piece together a story with few holes. Their tapes of the conversations between emergency officials and residents of the Twin Towers were able to capture the amounts of chaos and confusion that struck everyone in the area. For example, the people of the South tower were told that â€Å"building 2 [was] secure (72) at 8:55 a. m. The South tower fell at approximately 9:59 a. m. Had bett er communication occurred between those who were aware of the severity of the attacks and between the different branches of emergency personnel, Phil Hayes might have made a different P. A. announcement, telling those inside the second building to get out and save their lives. With better communication between residents of both towers and emergency personnel, thousands of lives could have been saved. Don’t waste time! Our writers will create an original "102 Minutes by Mary Whitfill" essay for you Create order

Ten Principles of Economics - 2000 Words

CHAPTER 1 In this chapter, look for the answers to these questions: What kinds of questions does economics address? What are the principles of how people make decisions? What are the principles of how people interact? What are the principles of how the economy as a whole works? Ten Principles of Economics Macroeconomics N. Gregory Mankiw Premium PowerPoint Slides by Ron Cronovich  © 2009 South-Western, a part of Cengage Learning, all rights reserved PRINCIPLES OF 1 What Economics Is All About Scarcity: the limited nature of society’s resources Economics: the study of how society manages its scarce resources, e.g. how people decide what to buy, how much to work, save, and spend how firms decide how much to produce, how many workers to†¦show more content†¦Blue book value is $6500 if transmission works, $5700 if it doesn’t Answers Observations: The $1000 you previously spent on repairs is irrelevant. What matters is the cost and benefit of the marginal repair (the transmission). The change in incentives from scenario A to scenario B caused your decision to change. Benefit of fixing the transmission = $800 ($6500 – 5700). It’s worthwhile to have the transmission fixed. B. Blue book value is $6000 if transmission works, $5500 if it doesn’t Benefit of fixing the transmission is only $500. Paying $600 to fix transmission is not worthwhile. 12 13 The principles of HOW PEOPLE INTERACT HOW PEOPLE INTERACT Principle #5: Trade Can Make Everyone Better Off Rather than being self-sufficient, people can specialize in producing one good or service and exchange it for other goods. Countries also benefit from trade specialization: Get a better price abroad for goods they produce Buy other goods more cheaply from abroad than could be produced at home TEN PRINCIPLES OF ECONOMICS 15 HOW PEOPLE INTERACT Principle #6: Markets Are Usually A Good Way to Organize Economic Activity Market: a group of buyers and sellers (need not be in a single location) â€Å"Organize economic activity† means determining what goods to produce how to produce them how much of each to produce who gets them TEN PRINCIPLESShow MoreRelatedTen Principles Of Economics And The Data Of Macroeconomics Essay1216 Words   |  5 PagesTen Principles of Economics and the Data of Macroeconomics Mankiw explains that economics is the study of how society manages its scarce resources. And, how the combined choices of millions of households and firms determine how those resources are allocated. 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The literal translation for economy is â€Å"one who manages a household.† â€Å"In an increasingly complex world connected by social and economic interaction and interdependence, news of stock market fluctuations, consumer confidence scores, and various economic indicators fill the media† (Broome amp; Preston-Grimes, 2011). This means that economics isRead MoreEssay on Brazil Unemployment Rate1017 Words   |  5 Pageslast recorded as 190 million and 81% of that 190 million live in the urban parts of Brazil. This aids economic development but could also create serious social, security, environmental, and political problems for major cities. Brazil has been proactive in recognizing its potential threats. From the help of the former President Lula, surging exports, economic growth, and social programs helped lift tens of millions of Brazilians out of poverty. And for the first time, a majority of Brazili ans are nowRead MoreBusiness Ethics-Written Assignment for Module 2 Essay1536 Words   |  7 Pagesutilitarianism. What are these two forms. Briefly describe each and use examples. Act Utilitarianism and Rule Utilitarianism are the two different forms of utilitarianism that Shaw and Barry distinguish. Utilitarianism refers to the greatest happiness principle for the most amounts of people. Act utilitarianism â€Å"states that we must ask ourselves what the consequences of a particular act in a particular situation will be for all those affected. If its consequences bring more net good than those of any alternativeRead MoreDemocracy And The American Dream1358 Words   |  6 Pagesdefinition for democracy is a system of government by the whole population of a state, typically through elected members. The original idea of democracy that America’s Founding Fathers promoted has shifted throughout the years. America was founded on the principles of freedom and liberty and many of these freedoms and liberties are being stripped away, or are at risk of being stripped away, by the American government. America is no longer a democracy, but it is an oligarchy. America is considered an oligarchyRead MoreThe Government Of The People1353 Words   |  6 Pagesdefinition for democracy is a system of government by the whole population of a state, typically through elected members. The original idea of democracy that America’s Founding Fathers promoted has shifted throughout the years. America was founded on the principles of freedom and liberty and many of these freedoms and liberties are being stripped away, or are at risk of being stripped away, by the American government. America is no longer a democracy, but it is an oligarchy. America is considered an oligarchy

Fahrenheit 451 Dialect Journal - 1653 Words

Kristine Pham H. Freshmen Lit Composition Summer 2014 Dialectic Journal Assignment FAHRENHEIT 451 TEXT CHAPTER PAGE RESPONSE (Question, Predict, Connect, Clarify, Reflect, Evaluate) With the brass nozzle in his fists, with this great python spitting it s venomous kerosene upon the world, the blood pounded his head, and his hands were the hands of some amazing conductor playing all the symphonies of blazing and burning to bring down the tatters and charcoal ruins of history. Chapter 1 Page 1 Predict This sentence has negative and a happy tone at the same time. Bradbury makes the character sound like he s evil or perhaps has a lot of things to hide, considering that snakes in general slither around and seem to hide†¦show more content†¦Also, why they didn t send professional help instead of people (who we don t know if they were qualified) with machines to essentially replace almost all the inner liquids of the body with new (from a stranger) liquids. Again, the question of why Mildred was trying to kill herself? I think this is one of the reasons why Montag is unhappy with life. He felt his body dive itself in a hotness and a coldness, a softness and a hardness, a trembling and a not trembling, the two halves grinding one upon the other. Chapter 1 Page 21 Evaluate The author is showing us that Guy was having contradicting feelings about what Clarisse has said. Bradbury has chose to put the contradicting words next to each other to create a pulling effect. As a result, it makes the reader feel the confusing tug-of-war effect as Montag did. Even though he has an uneasy feeling about the girl, Montag is still fascinated by her and is interested enough to stick around to listen to what she says. Predict This is character development and where Montag learns more about her. Then afterwards, they go on an adventure to figure out why their society is the way it is. Eventually, Montag will regain his happiness again by spending more time with Clarisse possibly. I wonder what kind of a relationship they will build as we progress in the plot. Montag s hand closed like a mouth, crushed the book with wild devotion, with an insanity of mindlessness to his chest. Chapter 1 Page 34Show MoreRelatedLogical Reasoning189930 Words   |  760 Pagesmention what sources of information you used to help you with your decision. Concentrate on being clear in expressing yourself and on trying to make a logical decision, that is, a rational decision. 3. During the rest of the school term, create a journal of pieces of reasoning. Collect examples of reasoning that you find in your own experience. Sources might be web pages, newspaper or TV ads, magazine articles, conversations, books, and so on. Cut out, photocopy, or write up each example on a regular-size

Music Firms Want EU to Cut Off Pirates Free Essays

The plan, backed by French President Sarkozy, asks Internet service providers to disconnect users who illegally download copyrighted music by Leigh Phillips With sales of compact discs across Europe in free-fall, the record industry has called on the EU to follow French president Nicolas Sarkozy’s lead and force internet service providers to disconnect customers who illegally download music. â€Å"Up until now, ISPs have allowed copyright theft to run rampant on their networks, causing a massive devaluation of copyrighted music,† said John Kennedy, the CEO of the International Federation of the Phonographic Industry (IFPI), the record industry trade association. â€Å"The time for action is now — from the EU and other governments. We will write a custom essay sample on Music Firms Want EU to Cut Off Pirates or any similar topic only for you Order Now † The IFPI believes the mood of indulging ISPs and their downloading customers is coming to an end. â€Å"2007 was the year ISP responsibility started to become an accepted principle,† he said. â€Å"2008 must be the year it becomes reality.† Last November, president Sarkozy backed an initiative in partnership with the record industry and internet providers that would see ISPs automatically disconnect customers who illegally download copyrighted material. â€Å"More than anyone else in 2007, our industry has to thank French President Nicolas Sarkozy and the chairman of FNAC [the France-based chain of record and electronics superstores], Denis Olivennes, for the change of mood,† said Mr Kennedy. The Sarkozy agreement, announced in November, is the most significant milestone yet in the task of curbing piracy on the internet. The French president’s move requires ISPs to disconnect customers using an automated system and to test filtering technologies. Mr Kennedy made comments in an IFPI report on the state of the sector. Although there was a 40 percent increase in digital sales globally in 2007, according to the report, there was a 10 percent decline in sales of compact discs last year. The report also praised government moves against illegal downloading in Sweden, Belgium, the UK, the US and Asia. Provided by EUobserver—For the latest EU related news BusinessWeek Europe January 28, 2008 1:04PM EST How to cite Music Firms Want EU to Cut Off Pirates, Essay examples

International Energy Policy Management

Question: Write an essay on International Energy Policy? Answer: Introduction: The carbon dioxide (CO2) emission has been the major cause of the global warming and climate change over the entire world. The harmful emission can be attributed to the economic development of the country that has posed as a serious problem of environmental degradation. There is an urgent need for the nations to combat the adverse consequences of the increased CO2. To overcome the environmental problems, it is necessary to limit the concentration of the carbon dioxide in the atmosphere and thereby avoid the consequences of increased temperature and dramatic impacts on the economic performance, welfare, and the ecosystems. In the UK about 86% of the CO2 emission is due to the production and the use of energy. To reduce the adverse impact of the carbon emission, there is an urgent need to adopt and diffuse the use of renewable energy technologies (RET) within the country (Asif, Currie and Muneer, 2007). The incorporation of the renewable energy technologies is crucial in this context a s it has the potentiality to reduce the imports of the energy into the nations. The positive side of the implementation of the RET includes the generation of the local environmental and health benefits. The adoption of the RET implies that the performance of the economy will improve as it will have positive impacts on the employment, competitiveness and sustainable development of the economy. The paper aims to analyze the trends in the UK energy policy and commence a SWOT analysis of the impact of the renewable energy technologies on the energy policy of the UK. Energy policy of the UK: The recent changes in the energy policy of the UK are depicted in the Energy White Paper (2007) and the Low Carbon Transition Plan (2009). These are led by the Department of Energy and Climate Change, which is headed by Amber Rudd. The main aim of the policy is to reform the electricity market, surging out smart meters and making improvements in the energy efficiency of the UK through the Green Deal. The UK is highly dependent on the fossil fuels which led to the increased carbon emission that caused the greenhouse effect, global warming, and climatic changes. There has been an excess demand for fossil fuels which has suppressed the indigenous supplies of oil and gas. The huge increase in the demand for fuels has led to the increase in the imports of fuels. This has been a substantial impact on the economic performance of the UK as the country experiencing fuel price volatility due to the world market fluctuations. The use of energy has increased the level of carbon emission in the a tmosphere leading to adverse environmental impacts. Some targets had been initiated by the government of the UK to reduce the emission of greenhouse gasses. In the Climate Change Bill, the UK target is to reduce the carbon emission by 80% by the year 2050. There was also an interim target of 34% by the year 2020. The UK economy has to implement intelligent and effective energy policy that will aim to make the investment in the carbon abatement technologies (UK launches Renewable Energy Strategy, 2008). Some of the renewable energy technologies include: Solar Energy:- Solar collectors- This is the technology through which the solar radiation in the form of energy are gathered and used for different purposes like providing electricity problems in the buildings, communities, and for the society as a whole in a cost effective way . Photovoltaics- Solar energy can be used in hybrid forms with the wind energy so that it has the potentiality to provide power to street lights or traffic lights and also to the solar power plants. This technology can be of high cost, but the efficiency becomes low in this case. Geothermal energy- commercial electricity is extracted from the geothermal steam reservoirs. The water from the surface is injected, heated and used in a steam or binary power cycle and then re-used for recycling purposes. Here the risk and uncertainties are quite high. Wind Energy-The wind energy power plants are built near or around the sources of wind. When this wind energy is extracted for renewable energy technologies. This technology would generate electricity, and one of the best practices includes the provision of street lights and electrification of schools . Hydropower- The water resources are used to generate electricity in the small towns and villages. Biomass- the residues and wastes discharged from the forestry and agricultural in direct combustion systems is used for the generation of electricity and heat. One technology that is used for the direct combustion of biomass fuels which is the biomass co-firing is used for the demonstration of utility power plants and commercial purposes. SWOT analysis of renewable energy technologies: To understand the impact of the renewable energy technologies on the energy policy direction of the UK, it is important to analyze the strengths, weaknesses, opportunities and threats to this incorporation (Chen, Kim and Yamaguchi, 2014). Strengths: The incorporation of the renewable technologies would generate electricity. The EUs Sustainable energy targets have depicted that the UK must generate around 15% of the electricity from the sources of renewable energy by the year 2020. The aim of the UK is to encourage the average annual investment for the production of renewable energy. The incorporation of the RET has proved that the annual investment had doubled over the past few years which reached around 8bn in 2013. The UK is abundant in the wind, wave, and tidal resources which means that the renewable energy technologies will make complete use of the energy resources for the generation electricity and heat within the society and communities as whole . One of the important RET is the Solar photovoltaic's (PV) which allows the generation of renewable energy that has proved to be beneficial for the UK. The most important strengths of the renewable energy technologies are the financial and infrastructural support for the government policies and incentives like the Contract for Difference (CfD) scheme and Ofgem's Renewables Obligation (RO) scheme . Weaknesses: The major weakness in the implementation of the RET is due to the recession and the uncertainty in the markets. This has posed as a financial problem and investment crunch in the RET promotion in the UK .Another weakness is somewhat associated with the financial crunch is that the high cost. The construction and development of wind farms, biomass plants, and solar farms are quite expensive. Thus, the implementation of RET is not a frequent phenomenon and requires a lot of resources and funds. The UK government is not generous enough to financially support the RET like the onshore wind, solar, and biomass. Sometimes the government provides limited resources for the development of the RET. This is a major problem in the renewable energy sector as without suitable funds and financial resources there will be a negative impact on the investment in RET . The government of the UK lacks consistency and long term commitment has posed a serious problem in the renewable sector. This kind of inconsistency in the plans and strategies of the government have made the renewable investors' confidence to weaken. With the lack of investing confidence, the RET is negatively affected, and the achievement of the long-term plans for the renewable energy is hindered. The hindrance provided by the government sometimes impacts the energy companies. This is because while investing in an expensive renewable energy projects, it is their duty to check the commercial viability of the capital-intensive renewable energy sources. It is also important to analyze the return on investment that would be generated from the projects but a major aspect of the success of these projects largely depend on the regulations and the incentives that must be provided by the government. Failure to do so would imply that the RET would not be able to yield the positive impact on the UK energy policies . One of the major issues related to the construction of the solar farms and the power plants is the protests from the local group of people. They tend to against such construction of powerful solar farms as it would damage the local landscape and the wildlife. This kind of protest in the UK is done on a large scale that can stop the implementation of the project. This would imply that the target of the UK energy policy would be compromised. Opportunities: UK is regarded as the windiest country in the Europe which means that the country has excellent opportunities to utilize the winds to generate energy and electricity. This wind energy is an important source of energy that implies that the RET using winds when implemented could generate sufficient electricity and thereby would be able to meet the targets of the energy policy of the UK. The government of the UK has allocated 300 budget for the implementation of the low-carbon technology. This proposal had been included in the CfD scheme that has the potentiality of increasing in the investment in the RET over the years. The increase in the investment would imply that the RET would be set on a large scale and that the benefits would be reflected through the achievements of the targets of the energy policy . The opportunities are extracted from the offshore wind market that is regarded as the established in the world. The offshore wind market would generate enough electricity to meet the demands and target of the energy policy of the UK. There are opportunities that with the development of the RET in the UK, the expertise having enhanced knowledge on the RET would be able to share their knowledge in the international markets . The technological improvement would encourage the development and innovation of the RET in a cost effective way. The improvement and innovation in the RET would imply that 15% target of electricity generation in the UK energy policy could be achieved . The continued economic growth in the UK would mean that the overall energy consumption would be increased. This increase would also stimulate the increase in the renewable energy consumption and stimulate the implementation of the RET . Threats: The major threat that the UK is facing is the drop in the attractiveness as a destination for RET investments. The reports suggested by the EY in September 2014 suggest that UK renewable energy investment has dropped to the seventh place and is recorded to be at all time low . The UK government had cut down the subsidies for the large scale solar schemes like the Renewable Obligation (RO) Scheme in April 2015. This had dragged down the development and innovation of the RET in the UK. Large solar farm developers are under competition for acquiring the CfD subsidies. This would imply that the government had discouraged the RET implementation. The inconsistency in the commitment of the government implies that there is a high risk involved in the incorporation of the RET in the UK. Another source of energy is the hydro power from the inland sources. This hydropower is adversely affected by the climatic change for the generation of renewable energy and posed a hindrance in the incorporation of the RET. There is a high chance that the Nuclear energy would be preferred as the low carbon energy source in the UK which means that the renewable energy source has a significant threat from the nuclear energy. Conclusion: The paper focuses on the major issue of the introduction of the RET in the UK energy sector. The RET would positively impact the energy policy of the UK as it would enable the generation of electricity using the renewable energy source in the UK. As UK is the windiest country in the Europe, there is a high scope for the utilization of the wind energies to generate electricity. In this paper further the SWOT analysis has been done to determine the impact of the RET on the energy policy of the UK. References: Asif, M., Currie, J. and Muneer, T. (2007). The role of renewable and non-renewable sources for meeting future UK energy needs.International Journal of Nuclear Governance, Economy and Ecology, 1(4), p.372. Balcombe, P., Rigby, D. and Azapagic, A. (2013). Motivations and barriers associated with adopting microgeneration energy technologies in the UK.Renewable and Sustainable Energy Reviews, 22, pp.655-666. Balcombe, P., Rigby, D. and Azapagic, A. (2013). Motivations and barriers associated with adopting microgeneration energy technologies in the UK.Renewable and Sustainable Energy Reviews, 22, pp.655-666. Chen, W., Kim, H. and Yamaguchi, H. (2014). Renewable energy in eastern Asia: Renewable energy policy review and comparative SWOT analysis for promoting renewable energy in Japan, South Korea, and Taiwan.Energy Policy, 74, pp.319-329. DECC funds UK-first renewable heat network research. (2015).Renewable Energy Focus, 16(1), p.4. DECC funds UK-first renewable heat network research. (2015).Renewable Energy Focus, 16(1), p.4. Foxon, T. and Pearson, P. (2007). Towards improved policy processes for promoting innovation in renewable electricity technologies in the UK.Energy Policy, 35(3), pp.1539-1550. Grkan, G. and Langestraat, R. (2014). Modeling and analysis of renewable energy obligations and technology bandings in the UK electricity market.Energy Policy, 70, pp.85-95. Hester, R. and Harrison, R. (2003).Sustainability and environmental impact of renewable energy sources. Cambridge: Royal Society of Chemistry. Jaber, J., Elkarmi, F., Alasis, E. and Kostas, A. (2015). Employment of renewable energy in Jordan: Current status, SWOT and problem analysis.Renewable and Sustainable Energy Reviews, 49, pp.490-499. Jacobs, D. (2012).Renewable energy policy convergence in the EU. Farnham, UK: Ashgate Pub. Mitchell, W. (2014). UK firms sceptical on energy policy.Renewable Energy Focus, 15(6), pp.26-27. Renewable UK Wave and Tidal 2010 conference. (2010).Renewable Energy Focus, 11(2), pp.6-8. Terrados, J., Almonacid, G. and Hontoria, L. (2007). Regional energy planning through SWOT analysis and strategic planning tools.Renewable and Sustainable Energy Reviews, 11(6), pp.1275-1287. UK focus: UK still way behind on renewables. (2010).Renewable Energy Focus, 11(4), pp.4-6. UK launches Renewable Energy Strategy. (2008).Renewable Energy Focus, 9(4), p.15.

Protozoa Example For Students

Protozoa Protozoa Bacteria are prokaryotic cells; fungi, protozoa, algae, plants, and animals are composed of eukaryotic cells. 7. Viruses are not cells so they are neither prokaryotic nor eukaryotic. They can replicate only inside a living cell. Are protozoa prokaryotic or Eukaryotic? Unicellular eukaryotic organisms these organisms are unicellular and are eukaryotes. They have membrane bound true nucleus and other membrane bound organelles. These are mainly free living or aquatic parasites like the protozoans, some fungi and algae or some protists. Are Protozoa unicellular or multicellular? In 21st-century systems of biological classification, the Protozoa are defined as a diverse group of unicellular eukaryotic organisms. Historically, protozoa were defined as single-celled animals or organisms with animal-like behaviors, such as motility and predation. What is one way Protozoa can be classified? Sarcodine, any protozoan of the superclass (sometimes class or subphylum) Sarcodina. These organisms have streaming cytoplasm and use temporary cytoplasmic extensions called pseudopodia in locomotion (called amoeboid movement) and feeding. What type of locomotion does phylum sarcodina use? The ciliates are a group of protozoans characterized by the presence of hair-like organelles called cilia, which are identical in structure to eukaryotic flagella, but are in general shorter and present in much larger numbers, with a different undulating pattern than flagella. What type of locomotion does phylum ciliophora use? Zooflagellates move by whip like flagella What type of locomotion does phylum zoomastigina use? All Sporozoa have a cellular structure known as apical complex, which gave origin to the name of the Phylum, i.e., Apicomplexa. Sporozoa cellular organization consists of the apical complex, micropore, longitudinal microtubular cytoskeleton, and cortical alveoli. What type of locomotion does phylum sporozoa use? 1. Protozoa (animal-like protists) are heterotrophs that ingest or absorb their food and helps. 2. Algae (plant-like protists) are autotrophs they get nutrition from photosythesis. Are Protozoa autotrophic or heterotrophic? The most common form of asexual reproduction used by protozoa is binary fission. In binary fission, the organism duplicates its cell parts and then divides itself into two separate organisms. Two other forms of asexual reproduction used by protozoa are called budding and schizogony. Can all Protozoa reproduce asexually or sexually? Protozoa are one-celled animals found worldwide in most habitats. Most species are free living, but all higher animals are infected with one or more species of protozoa. Infections range from asymptomatic to life threatening, depending on the species and strain of the parasite and the resistance of the host. Do protozoans have tissue differentiation?

Saint Nick in France - a French Story with Translation

Saint Nick in France - a French Story with Translation Click here to access the story about the French Santa in French only. Click here to see how to best use my learn French in context stories. French Christmas Markets - Les Marchà ©s de Noà «l en France Camille est en voyage en Alsace, au nord-est de la France. Elle se promà ¨ne avec son amie Annie dans limmense marchà © de Noà «l de Strasbourg, ouvert de la fin du mois de novembre la fin du mois de dà ©cembre.Camille is traveling to Alsace, in the North-West of France. She is talking a walk with her friend Annie in the huge Christmas market of Strasbourg, opened from the end of November to the end of December. CamilleJadore lambiance de ces marchà ©s de Noà «l : tous ces petits chalets en bois, les dà ©corations de Noà «l, lodeur du vin chaud et des marrons grillà ©s†¦Ã‚  I love the ambiance of these Christmas markets: all these little wooden shacks, the Christmas decorations, the smell of hot wine and grilled chestnuts... AnnieOui, cest trà ¨s typique de la rà ©gion. Bien que ce soit une tradition qui sexporte maintenant dans le reste de la France : il y a maintenant plusieurs marchà © de Noà «l Paris.Yes, its quite typical of the region. Although its a tradition that is now being exported to the rest of France: there are now several Christmas markets in Paris. CamilleOui, il y en a un à ©norme sur lavenue des Champs-Elysà ©es, qui attire beaucoup de touristes.Mais, Annie, je dois te demander ; je vois partout ce personnage avec une grande barbe, mais    avec un drà ´le de chapeau avec une croix chrà ©tienne dessus. Cest un pà ¨re Noà «l alsacien ?Yes, there is a huge one on the Champs-Elysà ©es, which attracts many tourists. But Annie, I have to ask you; I see this character with a big beard everywhere, but with a strange hat with a Christian cross on it. Is he an Alsatian Santa? Saint Nick, Father Flog and Other Christmas Traditions in France Annie Presque ! Cest Saint Nicolas. Un personnage trà ¨s important chez nous, mais aussi en Lorraine, et dans beaucoup de pays de lest de lEurope : lAllemagne, la Suisse, le Luxembourg, la Belgique, les Pays-Bas, la Russie, la Pologne, l’Autriche†¦Dans La nuit du 5 au 6 dà ©cembre, Saint Nicolas passe dans les maisons pour apporter aux enfants sages des friandises (fruits secs, mandarines, gà ¢teaux, bonbons, chocolats et surtout de grands pain dà ©pices). Il porte une longue barbe blanche, une mitre et une crosse et un long manteau, souvent rouge. Il est accompagnà © du pà ¨re Fouettard : cest lopposà © de saint Nicolas. Daspect horrible et menaà §ant, il tient une verge pour fouetter les enfants mà ©chants...Almost! Its Saint Nicholas. He is a very important character in our region, but also in Lorraine, and in many Eastern European countries: Germany, Switzerland, Luxembourg, Belgium, The Netherlands, Russia, Poland, Austria†¦On the eve of December 6th, Saint N ick stops by houses to bring goodies to nice children (dry fruits, nectarines, cookies, candies, chocolates and above all big gingerbreads). He wears a long white beard, a miter and a crosier and a long coat, often red. He is accompanied by Father Flog: he is the opposite of Saint Nick. Looking terrible and menacing, he holds a whip to flog naughty children. CamilleCest un personnage rà ©el ?  Hes a real person? AnnieOui, Saint Nicolas de Myre, un à ©và ªque nà © en Turquie entre 250 et 270. Cà ©tait un à ©và ªque bienveillant, qui protà ©geait les veuves, les enfants et les personnes faibles. Pendant les Croisades, une relique de Saint Nicholas a à ©tà © rapportà © en France, et il est devenu le saint patron de la Lorraine. La là ©gende dit que Saint Nicolas a ressuscità © trois enfants tuà ©s par un boucher.Yes, Saint Nicolas from Myre was a bishop born in Turkey between 250 and 270. He was a benevolent bishop who protected widows, children and the weak. During the Crusades, a relic of Saint Nicholas was brought back to France, and he became the main saint of the Lorraine region. Legend says that Saint Nicholas brought back to life three children murdered by a butcher. Saint Nicks Story Continues on Page 2 French Santa Saint Nick Saint Nicolas - Continues from page 1 CamilleEt pourquoi ressemble-t-il tellement au pà ¨re Noà «l ?  And why does he look so much like Santa? AnnieCest le pà ¨re Noà «l qui lui ressemble ! Importà © aux États-Unis par les Hollandais, Saint Nicolas devient Sinterklaas, Santa Claus en anglais. En 1822, Clement Moore à ©crit le conte A visit From Saint Nicholas, aussi connu sous le nom de The Night Before Christmas. Saint Nicholas est maintenant Santa. Il a perdu ses attributs religieux, et au milieu du 19à ¨me sià ¨cle, le dessinateur amà ©ricain Thomas Nast lui donne limage daujourdhui. Il a encore sa grande barbe blanche, est habillà © de rouge et de blanc. Son chariot est tirà © par des rennes, et il habite maintenant au pà ´le nord. En 1930 et 1950, Coca-Cola utilise cette image dans ses campagnes publicitaires, et voil, Saint Nicolas devenu Pà ¨re-Noà «l.Well, its Santa who looks like him! Imported in the States by the Dutch, Saint Nicolas became Sinterklaas, Santa Claus in English. In 1822, Clement Moore wrote the tale A Visit from Saint Nicholas, also known  as The Night Before Christmas. Saint Nick is now Santa. He lost his religious attire, and in the middle of the 19th century, the American artist Thomas Nast gave him the look we know today. His sleigh is pulled by reindeer, and he now lives in the North Pole. Between 1930 and 1950, Coca-Cola used his image in their ads, and there you go,   Saint Nicholas has become Father Christmas. CamilleEt bien quelle histoire. Bon, moi je vais acheter un Saint Nicolas en pain dà ©pice pour ma fille Leyla, elle adore à §a !Wow, what a story. Well, Im going to buy a gingerbread Saint Nick for my daughter Leyla, she loves gingerbread! Je mets tous les jours des petites leà §ons, des conseils et des photos sur mes pages Facebook, Twitter et Pinterest - venez m’y rejoindre!I post mini lessons, tips, pictures and more daily on my Facebook, Twitter and Pinterest  pages - join me there! https://www.facebook.com/frenchtoday https://twitter.com/frenchtoday https://www.pinterest.com/frenchtoday/ Jai à ©crit beaucoup darticles et dhistoires sur Noà «l en France :I wrote many articles about Christmas in France: -  Quest-ce que tu fais pour Noà «l? Dialogue en franà §ais facile-  Christmas in France Dialogue - French English Bilingual Easy Story- 7 Must Know Facts About Christmas in France Christmas Vocabulary-  Qui est Saint Nicolas ? Dialogue en Franà §ais Facile-  Meet the French Santa - French English Bilingual Easy Story-  8 Gift Ideas for Your Francophile Friends-  Petit Papa Noà «l - The Most Famous French Christmas Song (with a link to a video of my daughter singing it!)-  My enunciated recording of the Catholic mass prayers in French Joyeuses fà ªtes de fin dannà ©e ! Happy Holidays!

A Parenthetical Puzzle

A Parenthetical Puzzle A Parenthetical Puzzle A Parenthetical Puzzle By Mark Nichol Writers sometimes trip themselves up when they try to introduce a parenthetical element in a sentence without ensuring that the main clause of the sentence remains grammatically coherent. Here’s a troublesome example of this type of error, with a discussion of possible revisions. In the sentence â€Å"Smith was one of, if not the first, female members of the organization,† the writer is attempting to communicate two related ideas too early in the syntactical structure: Smith was one of the first female members of the organization, and she may have been the first female member of the organization. The preceding sentence is a possible revision, but the two thoughts can be expressed more concisely. To untangle the original sentence, revise it so that if the parenthetical element what is positioned between the commas (or a pair of parentheses or dashes) is deleted, what remains stands as a coherent sentence. The sentence without the parenthesis, â€Å"Smith was one of female members of the organization,† is not grammatically sound, because â€Å"the first† is expected to bear the responsibility of serving both points of the sentence. With the parenthesis, â€Å"female members† is expected to apply both to â€Å"one of† and â€Å"the first,† but the phrases are not parallel in structure. How about aligning the two points by using â€Å"the first† in each phrase? â€Å"Smith was one of the first, if not the first, female members of the organization† is closer to correct, but the parenthetical phrase still doesn’t agree with â€Å"female members.† (I’ve also seen constructions like â€Å"Smith was one of the, if not the, first female members of the organization.† The sentence is valid if the parenthesis is deleted, but the full sentence, again, is not parallel in structure.) Let’s try moving the phrase â€Å"female members† before the parenthesis: â€Å"Smith was one of the first female members, if not the first, of the organization.† That’s better, but it still reads awkwardly. How about moving â€Å"of the organization† before the parenthetical, too? (â€Å"Smith was one of the first female members of the organization, if not the first.†) The parenthetical is no longer a parenthetical it’s just a truncated phrase tacked onto the end of the main clause that implies the wording â€Å"if not the first female member of the organization† but the grammatical architecture is now sound. Sometimes, as in this case, a sentence is flawed in form it just won’t support a parenthetical element and must be restructured. This post analyzes three similarly impaired sentences. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:25 Subordinating ConjunctionsTop 11 Writing Apps for iOS (iPhone and iPad)Forming the Comparative of One-syllable Adjectives

Renoir Etching and Drypoint Essay Example | Topics and Well Written Essays - 250 words

Renoir Etching and Drypoint - Essay Example Their dresses have been engraved with lines that look wiry and have ends that taper. All other features of on these women depict the same quality of lines. Taking a closer look at the lines, they portray rough scratches made by some sharp pointed object. These lines have been repeatedly scratched on the plate so as to come up with complete images. The objects on the background, seemingly children playing, reveal this act of scratching without leaving distinct lines on the images. Furthermore, the ridges left after the engraving process are not very regular and deep. The burr, it seems, was not removed during the entire process of incising. From far, an audience may be under the impression that this piece of art is drawing; which is not the case. It is only a colorless ‘dry point’ that can create such a shadowy scratch on a plate. Nonetheless, the use ‘dry point’ has given the picture a feathery touch that may be attractive to most

Managing Innovation and Change Essay Example | Topics and Well Written Essays - 500 words - 5

Managing Innovation and Change - Essay Example According to the article â€Å"Employee Environmental innovation in the firms: organizational and Managerial† propagates ethical competence where collective organizational efforts are required to instill values of different employees. Formidable decisions and their outcomes are positive and reflect in the organizational behavior that ignites and maintains the firm’s standards for creativity and quality innovations. Businesspersons require being visionary people who are both original and goal oriented. According to â€Å"Managing Innovation and Change† by David Mayle, Encapsulates Competency in communication where capabilities to incorporate viable methodologies in transmitting new ideological proposals are upheld to the uttermost. This relies heavily on individual communication skills, pinpointing relevant information and ideas and the ability to give direct examples of behavioral causes and their effects. Therefore, modern technology revolutionizes communication and the management of the business. According to â€Å"Organizational Behavior† by Don Hellriegel and John W. Slocum, Expounds on competency in diversity whereby a firm should recognize the importance of its employees as well as identifying organizational strengths and weak points.There should be unity among firm employees regardless of their backgrounds and traits. Strategic positioning of employees in different geographical areas is also important in order to develop quality ideas and products. Based on the â€Å"Organizational Innovation: studies of program change in community Agencies† emphasis is put on the usefulness of excellent and reliable communication channels and skills among employees working in a firm’s production line. Efficiency and effectiveness of the firm are dependent on formidable communication skills. â€Å"Organizational Behavior: from Theory to Practice† defines organizational behavior as the studying of people, processes, and pra ctices that affect individual and organizational operations. Trait differences should not compromise employees’ unity working in the firm. According to the article â€Å"Organizational Behavior: Integrating Individuals, Groups, and Organization† embracing information technology connects a firm to its suppliers, employees, clients, and the world in general. Advertising of products is objective plus the organizational and employees’ interests are all catered for excellently.